The lead single from Kylie Minogue‘s new album is only just making waves in the UK and she is already promoting the second single.
Whilst “Sexercize” isn’t the strongest track on the singer’s new LP – it’s in fact the weakest of the entire set, in our opinion – but it is the smuttiest. This may be why Team Minogue have pushed the Sia-helmed single with its own website filled with more than ten videos, but it’s the official video that has people kicking up a fuss.
Subtlety appears to be an art form left in the noughties as Minogue gives viewers a voyeuristic look into her sweaty workout – conducted in a white leotard and heels, of course – that ends with a faux-lesbian scene. The racy video – directed by Will Davidson – definitely pushes the sexual boundaries for an artist of any age but some critics seem to be projecting much of their disapproval towards the singer’s age, which is where have to disagree.
This video would be just as shocking if 21-year-old Selena Gomez did it, perhaps even more so due to the hypersexuality of it all. However, after almost 30 years in the business, Kylie Minogue is very much aware of her artistry and what she is doing – this video was created with promotion in mind, to get people talking about her new material.
Whilst we do feel that the calculated faux-lesbian sequence at the end is expected more by an artist like Miley Cyrus and not someone of Minogue’s calibre, if this is how the pop icon wants to get headlines then more the power to her. And with a body like that at 45 years old, who can blame her?
“Sexercize” is available on iTunes now on Kylie’s twelfth album “Kiss Me Once“.