The pigtails. The schoolgirl outfit. The iconic pronunciation of ‘Oh baby, baby‘.
You all know what we’re talking about, ‘…Baby One More Time‘.
Fifteen years ago today, September 30 1998, a then unknown 16-year-old Britney Spears released her career-defining debut single. After being rejected by R&B’s ultimate trio TLC, Spears took on the song with her Southern charm and made the song the iconic piece it is today.
The song’s release was met with great critical response and an even better public reception. The single’s accompanying video – directed by Nigel Dick – catapulted Spears into stardom and a world of frenzy as her schoolgirl look instantly became an iconic moment in pop culture and was imitated all around the world.
‘Baby‘ has went on to become one of the best-selling singles of all time selling more than 10 million copies worldwide, more than any Michael Jackson or Madonna single. The single hit #1 in every country that it charted in and is the third best-selling single of all time in the UK, behind only Whitney Houston and Cher.
Spears has been credited with leading the “teen pop revival” of the late 90s with the single and its follow-ups. Following the worldwide success of the single, the singer’s debut album – also titled ‘…Baby One More Time‘ – subsequently debuted at #1 and within the Top 5 around the world.
15 years later and Britney is still dominating the charts worldwide; her latest single ‘Work Bitch‘ hit #1 in 40 countries just hours after it was released on iTunes. Her eighth studio album will be released on December 3.