WATCH: Katy Perry Burns Blue Wig In New “ROAR” Teaser Video

Not to be outdone by her often avant-garde competition, Katy Perry whipped up momentum for her upcoming album ‘PRISM‘ by releasing a 30-second teaser for fans.

Named ‘Burning Baby Blue‘, the dark clip marks a departure from the candy-coated imagery that dominated Perry’s last album ‘Teenage Dream‘. As the 28-year-old goes back to her naturally dark locks, we see her eliminate her previously colourful look by setting fire to a blue-haired doll as she reinvents herself ahead of her next musical venture.

The first single from ‘PRISM‘ is entitled ‘ROAR‘ and is set to make its debut next week on August 9 via radio, and will be made available on iTunes worldwide 4 days later.

Check out the teaser, below!

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