Kanye West may refuse to participate in their E! reality show, Keeping Up With the Kardashians, but he sure is keeping things in the family for his new album promo.
Last week, at the L.A listening party for his sixth studio album ‘Yeezus‘, the new father debuted an American Psycho-inspired short-film starring Scott Disick and Kim Kardashian‘s BFF Jonathan Cheban. The short-film takes direct influence from the infamous “Do you like Huey Lewis & The News?” scene in the 2000 psycho-thriller; with Disick in the role of Patrick Bateman and Cheban as Paul Allen, and of course with “Yeezus” himself inspiring the menacing monologue as opposed to Huey Lewis.
Following the L.A listening party, videos of poor quality surfaced onto the internet but only hours ago has the HD version of the short-film premiered. Check it out, below:
Amazing. With no lead single, album artwork or digital pre-order, West has kept the promotion for ‘Yeezus‘ to a minimum with just 2 televised performances on Saturday Night Live. However, he is on track to sell at least 500k in the US as his first-week sales simply by word-of-mouth. Now, the first piece of film released for promotion stars America’s own Scott Disick – Kanye’s eventual brother-in-law who lives his life in front of the cameras for the world to see, something Kanye ironically doesn’t believe in – referencing his own former behaviours and inspired by one of the most iconic films of the century. Genius.
And this is before mentioning the fact that Kanye‘s first child with Kim Kardashian was born just 3 days before the album drops – now that is publicity that one just cannot buy. Congratulations are in order for “Kimye“, and I’m sure when Billboard announces its #1 album next Tuesday the couple will have yet another reason to celebrate.