British girl-group Little Mix have premiered their latest music video via their official VEVO account, and this time around it is the group’s fourth UK single ‘How Ya Doin’?‘ receiving the video treatment.
The colourful video is very reminiscent to R&B videos from the 90s, matching the throwback vibe of the track itself, and featured icon Missy Elliott makes an appearance for her verse.
‘How Ya Doin’?‘ is set to be released as the band’s fourth single in the UK, and will serve as a promotional single in the States – however, with this image-defining video supporting the track the band could be onto a Billboard winner. I guess we’ll see…
UK fans: make sure to get your copy when the single is released on iTunes, May 5. In the meantime, you can download the girls’ debut album ‘DNA‘ on iTunes or, if you prefer doing it the old-fashioned way, order your physical copy via Amazon!