WATCH: Beyoncé Shoots Commercial for New Fragrance

An outtake from Beyoncé's GQ cover shoot, shot by Terry Richardson, for the February 2013 issue.

An outtake from Beyoncé’s GQ cover shoot, shot by Terry Richardson, for the February 2013 issue.

Today is all about Beyoncé, it seems! Whilst every other artist should be treasuring every moment they have left until the Superbowl to promote or sell whatever they can, everyone is doing the opposite and don’t seem bothered.

Whereas, before Beyoncé even premieres one piece of new material from her fifth solo album she is consistently promoting her brand in order to make sure her next musical venture is a success.

Beyoncé’s third women’s fragrance, ‘Pulse NYC’, has been made available in UK stores and is expected to be released in the US after the star’s Superbowl spectacle.

The fragrance commercial and stills were shot by Jean Baptise. You can watch a behind-the-scenes video of the shoot, below.

It’s expected that Pulse NYC’s commercial will air during the Superbowl, which – if true – will cost the Countdown songstress a fortune. Not that she’ll be bothered after signing a $50 million contract with Pepsi just last month.

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