Justin Bieber is a marketing genius. In the past few days Bieber has taken to Twitter to announce that a laptop with personal footage on it was stolen and that the person who stole it was claiming to leak the footage, complaining about the lack of privacy and respect.
HOWEVER. This was all a prank as the one-time Punk’d host was building up the hype for his new music video which is played out to be made up of the stolen footage, as we now know after Justin premiered the music video on VEVO just minutes ago.
The hand-held video sees Justin partying with lots of friends and sees Young Money mogul Minaj make a cameo for her verse. The story behind the video and its execution results in this being Justin’s best video yet, in my opinion.
Watch the genius video below and let us know what you think!